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Report: Taylor Swift’s “Reputation” Is Already 2017’s Best-Selling Album In US

“Reputation” had a massive first weekend in the United States.

Taylor Swift - Reputation Cover | Big Machine/Republic

Based on a new report from Billboard, Taylor Swift’s “reputation” needed just a few days to dethrone Ed Sheeran’s “Divide” as 2017’s best-selling album in the United States.

“Divide” has sold about 920K albums in the US since its release in early March.  According to Billboard, “reputation” had surpassed that total by the end of its third day in the market.

The figure essentially ensures “reputation” will sell over 1 million copies this week.

Insofar as about 717K of its sales came by the end of day one, “reputation” has obviously been rather front-loaded — perhaps a bit more so than many were expecting.

It is still on track for a mammoth opening week total, and analysts are not yet ruling out the possibility that it will top the 1.287 million mark posted by Swift’s previous album “1989.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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