Last week, news emerged that WB Records was eyeing a US pop radio run for Dua Lipa’s “Blow Your Mind (Mwah).”
Wednesday, the label’s promotions team announced an official impact date.
“Blow Your Mind” will officially go for US pop radio adds on September 20. Mediabase’s AllAccess service first reported the impact date.
“Blow Your Mind,” which appears on the artist’s forthcoming, self-titled debut album, will be the first Dua Lipa single to receive a formal US radio push.
As first broken by Headline Planet, Kanye West’s “Fade” is also going for pop adds on September 20. Epic Records, meanwhile, confirms that 9/20 will play host to an impact from Zara Larsson’s “Ain’t My Fault.”
