Tinashe released the video for “Superlove” in advance of this week’s official pop radio impact.
Preceded with set photos that featured a scantily clad Tinashe on the beach, the video entered the market with considerable hype.
The hype drove significant upfront interest. By mid-day Saturday — its second day of release — the view count had reached 1 million views. As of press time at 7:15PM ET, YouTube lists the count at 1.063 million.
The video was directed by Hannah Lux Davis. JaQuel Knight provided choreography.
Watch the video below: