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Ratings: “Queen Of The South” Premieres Similarly To “Colony”

Queen Of The South [USA Network]

USA Network’s “Queen Of The South” started slightly ahead of — but ultimately in the same ratings ballpark as — recent timeslot occupant “Colony.”

According to live+same-day viewership data posted by Showbuzz, Thursday’s “Queen Of The South” drew a 0.45 adults 18-49 rating and reached 1.39 million total viewers.

The January 14, 2016 “Colony” premiere drew a slightly lesser 0.44 adults 18-49 rating; it reached 1.36 million total viewers.

Both shows launched in the same timeslot, but “Colony” received a slightly greater lead-in boost from WWE SmackDown! (0.70/2.33 million leading into “Colony” vs. 0.67/2.15 million leading into WWE SmackDown!).

“Colony,” however, faced a theoretical challenge by virtue of the fact that its pilot was widely available prior to the broadcast premiere. The streaming/on-demand factor did not make a huge impact in the long run — it is not as if “Colony” enjoyed a ratings surge for the episodes that were not made prematurely available — but it is still a factor worth noting.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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