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Bishop Briggs’ “River” Selected For iHeartRadio “On The Verge” Program

Bishop Briggs [Press Photo | Paradigm]

Bishop Briggs is the newest beneficiary of iHeartRadio’s “On The Verge” program.

iHeartRadio formally announced the news Monday morning.

In addition to branding support, “On The Verge” artists receive guaranteed airplay from the iHeartMedia stations within a designated radio format.

In this case, the guaranteed airplay will apply to Briggs’ alternative radio single “River.” The breakthrough hit is already up to #16 on the format’s Mediabase airplay chart.

“On The Verge” has a stong track record at the alternative format. Several past selections, including The Strumbellas’ “Spirits,” Nothing But Thieves’ “Trip Switch,” X Ambassadors’ “Renegades,” and Milky Chance’s “Stolen Dance,” reached #1.

Aided by its growing radio exposure and a $0.69 discount, “River” is currently #111 on the US iTunes single sales chart. It reached the Top 100 last week.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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