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Adele’s “Send My Love (To Your New Lover)” Headed For Top 50 at Hot AC Radio

Adele [NBC]

Columbia remains silent – at least publicly – on the identity of the third radio single from Adele’s “25.”

Hot adult contemporary radio programmers remain supportive of “Send My Love (To Your New Lover)” as a candidate. The song, which returned to the Mediabase Top 60 last week, is on track to score an official Top 50 airplay position this week.

“Send My Love” was spun 147 times during the first five days of the April 17-23 tracking week. Up 81.5% from the count at this point last week, the tally slots “Send My Love” at #50 on Mediabase’s building Hot AC chart.

Given its rate of gain, “Send My Love” should be able to leapfrog a few songs prior to the close of tracking. It will also receive a bump of one place when Adele’s own “When We Were Young” is removed as a recurrent. The purging of other faded songs would also result in an increased position.

The new single — “Send My Love” or otherwise — will be the follow-up to the #2-peaking “When We Were Young.” Lead “25” single “Hello” reached #1 on the Hot AC chart.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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