In the “Empire” universe, “Look But Don’t Touch” is a single for Empire Records’ star female artist Tiana (Serayah).
In the real world, it is about to impact rhythmic radio.
Credited to Empire Cast featuring Serayah, the single goes for rhythmic adds on April 26. G-Eazy’s “Drifting (featuring Chris Brown & Tory Lanez)” also impacts that day.
“Look But Don’t Touch” was featured in the April 6 and April 13 episodes. It briefly cracked the Top 100 of the US iTunes sales chart following the latter episode.
While some “Empire” tracks — notably “Conqueror” and “You’re So Beautiful” — have generated solid sales interest, none has made a particularly meaningful dent at radio.
The highest charting rhythmic single was “No Doubt About It (featuring Jussie Smollett & Pitbull).” It peaked at #32 on the Billboard Rhythmic Songs airplay chart.
