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Ratings: USA Network’s “Colony” Declines To Low

Colony [USA]

On a live+same-day basis, Thursday’s “Colony” was the lowest-rated and least-watched episode yet.

Nielsen cable data says the episode drew a 0.30 adults 18-49 rating and 946,000 total viewers. The numbers trail the 0.39 and 1.074 million viewer mark posted by the previous week’s broadcast.

Prior to this week’s episode, no “Colony” had drawn fewer than 1 million L+SD viewers. The adults 18-49 rating is also a low for the series, which has thus far aired six episodes.

“Colony” is not a strong live+same-day attraction, but USA, citing solid reviews and multi-platform viewership, is evidently content with its overall performance. It has already ordered a second season.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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