Undeterred by the New Year’s holiday — or perhaps enticed by the absence of high-profile competition — Rachel Platten released her new album “Wildfire” Friday.
The album quickly moved toward the upper reaches of the US iTunes album sales chart.
Platten’s album, which features breakthrough smash “Fight Song” and Top 10 Hot AC radio hit “Stand By You,” is currently #3 on the listing.
Only Adele’s “25” (#1) and Justin Bieber’s “Purpose” (#2) hold higher positions on the listing.
In sitting at #3, “Wildfire” notably leads a handful of discounted high-profile albums. Coldplay’s “A Head Full Of Dreams” (#4, $6.99), twenty one pilots’ “Blurryface” (#5, $7.99), Meghan Trainor’s “Title” (#8, $6.99), One Direction’s “Made In The AM” (#9, $6.99), Bryson Tiller’s “T R A P S O U L” (#10, $7.99), and a handful of other albums in the Top 20 are all priced below the typical $9.99 (or more) price point.
Granted, it is unclear whether “Wildfire” will retain its advantage for the duration of the week. It is also unclear how well “Wildfire” is faring at other retailers. A full weekly sales projection should be available over the next few days.
