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Ariana Grande’s “Focus” Received Significant First Day Pop Radio Airplay

Ariana Grande [NBC]

Powered by hourly airplay promotions and clear industry enthusiasm, Ariana Grande’s “Focus” garnered considerable first day airplay at pop radio.

The new Grande single received a whopping 1,528 Mediabase-monitored pop plays on October 30.

Despite coming on the sixth day of the ongoing October 25-31 tracking week, the count is enough for a #34 position on Medibase’s building pop airplay chart.

Translation: Grande’s “Focus” received more airplay in one day than all but 33 other pop songs received in the past six.

The opening day pop spin count, notably, tops that achieved by Adele’s recently released smash “Hello.” Adele’s track received 1,299 pop plays during its October 23 debut.

(Thanks to the ample airplay it received from other formats, Adele’s “Hello” nonetheless reached a larger overall radio audience on its first day of release)

— Without the support of the hourly first day promotions, “Focus” will not receive nearly as many spins on Saturday. It will nonetheless remain comfortably positioned within the Top 40 — and rank as the October 25-31 tracking week’s highest-charting debut.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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