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Ratings: 2015 BET Hip-Hop Awards Down Sharply From 2014 Ceremony

Facing competition from the Democratic Presidential Debate (3.59 in adults 18-49, 15.791 million viewers), the annual BET Hip-Hop Awards ceremony failed to match last year’s ratings performance.

Per Nielsen cable data, BET’s broadcast drew a 0.9 adults 18-49 rating with 1.807 million viewers in the 8-10PM slot. A simulcast on MTV added a 0.2 in adults 18-49 and 372,000 total viewers.

The BET version of last year’s broadcast drew a considerably stronger 1.5 adults 18-49 rating with 2.937 million viewers.

In addition to enduring the heavy debate competition, the awards show may have also been affected by a proposed boycott related to BET’s lack of Million Man March coverage.

— BET directly followed the 2015 Hip Hop Awards with a preview of “The Westbrook” (0.8, 1.434 million viewers). That led into an encore of the awards show, which posted a 0.4 rating with 910,000 total viewers.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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