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Tori Kelly’s “Unbreakable Smile” Pacing for 60-65K First Week Sales (Updated)

Tori Kelly [NBC]

Update: Based on opening day sales data, Tori Kelly’s “Unbreakable Smile” is now expected to move 60-65,000 copies in its first week of release.

It will follow Breaking Benjamin’s “Dark Before Dawn” as the week’s second-best-selling album (new or old).

With Track Equivalent Albums (10 single sales = 1 album sale) and Streaming Equivalent Albums (1500 single streams = 1 album sale) included, Hits Daily Double forecasts a first week consumption total of 70-75,000 units. That should likewise earn “Unbreakable Smile” the #2 spot on the consumption-oriented Billboard 200 chart.

Signposted by its quick ascent on the iTunes Album Sales Chart, on which it currently holds the #2 position, Tori Kelly’s “Unbreakable Smile” is tracking for an impressive opening week sales total.

Per Hits Daily Double, very early data signals a bow in the 55-65,000 range.

Given that “Unbreakable Smile” was able to secure 10,000 pre-orders in a single week, a respectable first week debut appeared to be a certainty. She clearly has a passionate following.

Ample buzz and media attention, early enthusiasm over new single “Should’ve Been Us” and a discounted $6.99 iTunes price point then amplified its first week trajectory.

A more detailed sales forecast should emerge Wednesday evening.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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