Update: Based on opening day sales data, Tori Kelly’s “Unbreakable Smile” is now expected to move 60-65,000 copies in its first week of release.
It will follow Breaking Benjamin’s “Dark Before Dawn” as the week’s second-best-selling album (new or old).
With Track Equivalent Albums (10 single sales = 1 album sale) and Streaming Equivalent Albums (1500 single streams = 1 album sale) included, Hits Daily Double forecasts a first week consumption total of 70-75,000 units. That should likewise earn “Unbreakable Smile” the #2 spot on the consumption-oriented Billboard 200 chart.
Signposted by its quick ascent on the iTunes Album Sales Chart, on which it currently holds the #2 position, Tori Kelly’s “Unbreakable Smile” is tracking for an impressive opening week sales total.
Per Hits Daily Double, very early data signals a bow in the 55-65,000 range.
Given that “Unbreakable Smile” was able to secure 10,000 pre-orders in a single week, a respectable first week debut appeared to be a certainty. She clearly has a passionate following.
Ample buzz and media attention, early enthusiasm over new single “Should’ve Been Us” and a discounted $6.99 iTunes price point then amplified its first week trajectory.
A more detailed sales forecast should emerge Wednesday evening.