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Ratings: 50th Annual ACM Awards Show Rises (Updated)

Luke Bryan and Blake Shelton (CBS)

Update 2: With the 11-11:30PM portion included, Sunday’s 50th Annual Academy of Country Music Awards broadcast drew a 3.6 adults 18-49 and 15.77 million viewers. It aired from 8-11:30PM.

Last year’s show, which aired from 8-11PM, posted a 3.3 with 14.17 million.
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Update: Per fast national data, the 8-11PM portion of Sunday’s 50th Annual Academy of Country Music Awards broadcast drew a 3.7 adults 18-49 rating with 16.17 million viewers.

Last year’s ceremony, which also aired on CBS, drew a 3.3 with 14.17 million within that same three hour window.

This year’s show extended into the 11-11:30PM half hour, but ratings for that portion were not available at press time. Since numbers for that half hour likely clocked in below the show’s overall average, the final 8-11:30PM rating will likely trail the aforementioned fast national (8-11PM) number.

It will still, however, top the final marks for last year’s three-hour broadcast.
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Metered market ratings data reveals that this year’s Academy of Country Music Awards bested last year’s edition.

According to that data, this year’s CBS broadcast averaged a 9.0 overnight household rating. Last year’s edition scored an 8.2.

While the gain is not monstrous — and perhaps not befitting the enormous hype thrown behind this year’s 50th Annual edition — it is a gain nonetheless.

Whether that gain manifests in the adults 18-49 and total viewership data remains to be seen. Those numbers should be available by 11:15AM ET.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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