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“The Secret is Out,” ABC Reveals Poster for “Scandal” Season 3

Capping off a clever social marketing campaign, ABC rewarded its passionate social media “gladiators” with a first look at the third season “Scandal” poster.

Making good on its promise to deliver the poster in exchange for 10,000 Re-Tweets, the ABC series revealed the season three graphic late Monday.

A close-up of Emmy-nominated Kerry Washington’s profile, the tagline notes “The Secret is Out.”

Among other cliffhangers and reveals, the show’s buzzworthy second season ended with news of the secret affair between Olivia Pope (Washington) and President Fitzgerald “Fitz” Grant (Tony Goldwyn) going public. Season three picks up in the aftermath of that major development.

Given the manner in which buzz–and ratings–exploded during season two of “Scandal,” the tagline could also refer to the fact that “Scandal” is no longer a middling drama but a major pop culture smash.

The poster for season three, which premieres October 3, is attached below:

Scandal Season 3 Poster

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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