WWE officially touted John Cena’s endorsement deal with Post’s Fruity Pebbles cereal Tuesday, noting that the relationship is linked to Cena and WWE’s involvement in Make-a-Wish and Be A Star.
The collectible edition of the cereal box (featured below) includes a contest to win a VIP meet-and-greet with WWE’s most popular Superstar.
“It is truly an honor to team up with Post Fruity Pebbles. After all, who doesn’t dream of being on a cereal box one day?” said WWE Superstar John Cena . “I am proud that the partnership also spreads awareness about the life-changing wishes granted by the Make-A-Wish Foundation and ‘be a STAR’s’ anti-bullying message of showing tolerance and respect.”
With WWE’s promotional focus on John Cena today, Michele Steele Tweeted a comment from the company that the John Cena brand was worth $106 million in 2010.
