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“Outsourced,” “$#*! My Dad Says” Suffer Week Two Ratings Drops

The second Thursday meant ratings drops a number of broadcast series–veteran and new–but the two freshman comedies were hit particularly hard.

Following a weakened edition of “The Big Bang Theory” (4.3 adults 18-49 rating, 12.97 million viewers), CBS’ new series “$#*! My Dad Says” was down to a 3.2 rating with 10.44 million viewers. That performance was still strong enough to give CBS the lead for the half-hour, but a second-week drop of nearly 18% is never a good sign, especially since the same genre-lead-in was only down by about 10%. Clearly, a number of viewers who tuned into the premiere out of curiosity were not impressed.

NBC’s new comedy entry also took a tumble this week. Following an episode of “The Office” that declined by 14% in the ratings (3.7 rating, 7.30 million viewers), “Outsourced” dipped 20% to a 2.8 with 5.81 million viewers. Though not a terrible number from an objective standpoint, neither the retention nor the excessive drop from week two is a fantastic sign for the new NBC comedy.

NBC’s 8PM comedies had mixed success; “Community” dropped to a 1.9 with 4.51 million viewers while “30 Rock” held at a 2.6 and 5.69 million.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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  1. In the worst economy in almost a century, NBC comes across a brilliant idea — mock the millions of American workers who lost their jobs to low-wage scabs from India!

    Let NBC know that displacing American workers is not funny, and has contributed to the destruction of our economy. Millions of Americans are unemployed, many after being forced to train their foreign replacements in the Indian outsourcing industry.

    http://www.thepetitionsite.com/1/ProtestOutsourced/

  2. Agreed with the above.
    Unbelievable that one of the very corporate entities that has participated in the downfall of the U.S. economy would turn around and make a sitcom about it.

    I bet they’re the same ones that are still trying to get us to pay to watch their half-baked crap ideas.

    Wake up, NBC. Your entire programming department was already in the gutter…”Outsourced” just proves how unbelievably clueless you lot really are about your audience. And don’t forget a giant FU to the entire network for ever thinking this show was a good idea.

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