By now, it is well known that the “American Idol” finale dominated the Wednesday ratings race yet failed to live up to the show’s lofty historical track record for season finales.
But while the show’s year-over-year decline is worth noting, it is also important to again recognize how dominant the show can be among a wide array of key demographics. Though its reputation of being a “chick show” is not nullified by the data, the season finale also performed extremely well among important male demographics.
According to Mediaweek, the show, which averaged a total of 24.215 million viewers on an 8.2 adults 18-49 rating, posted a strong 8.4 with women 18-34. It did a 10.3 with women 18-49 and a 12.2 among women 25-54; the latter category’s share was a whopping 30%, indicating that nearly a third of women 25-54 who were watching TV from 8PM-10:07PM Wednesday night were watching “American Idol.”
Among males, the show posted a solid 4.6 with males 18-34, as well as a 6.1 with males 18-49. The men 25-54 figure was a strong 7.4, indicating that men in the middle-to-upper end of the “young male” segment were quite intrigued by the show, which crowned Lee DeWyze the ninth “Idol” winner.
The show did a 4.6 with teens 12-17 and a 4.7 with kids two through eleven.
Source: Mediaweek
