In a true sign of UFC’s popularity explosion as it reaches its milestone event with UFC 100 on Saturday, The Weinstein Company has identified the fight card as its gateway to the young male audience.
The company will aggressively promote its Quentin Tarantino film “Inglorious Basterds” at next week’s event, with spots to include advertisements inside the Octagon, an animated billboard at the venue and a trailer shown at the live event.
TWC is hoping to expand its reach beyond the arthouse crowd and attaching a Tarantino-directed film to UFC’s biggest all-time event could prove instrumental in attracting the young male crowd.
The Hollywood Reporter covered the sponsorship, an unexpected media move given UFC’s history of promoting action movies at its pay-per-view events. UFC 100, expected to solidly top one million buys, has earned media recognition of significance.
Brad Pitt toplines “Basterds,” set for theatrical release in August.
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