Undeterred by weak ratings for this year’s show, Turner announced that it will broadcast a 2017 edition of the iHeartRadio Music Awards.
The ceremony will air on March 5, 2017. Turner confirms the ceremony will be simulcast across its TNT, TBS and TruTV networks. iHeartMedia will also broadcast the live show on its digital network and terrestrial radio stations.
It will emanate from the Forum in Los Angeles.
“This is the one awards show that honors not only the biggest music artists of the year, but also the millions of fans that got them to the top,” said John Sykes, President of iHeartMedia Entertainment Enterprises. “This is a night where viewers can watch their favorite artists and truly connect, live across three Turner channels.”
“The iHeartRadio Music Awards have really upped the ante when it comes to fan engagement, making it especially valuable among Turner’s slate of live event programming,” added Michael Bloom, Senior Vice President of Unscripted Series and Specials for TNT and TBS. “We look forward to working with iHeartMedia in making the whole initiative even more engaging and unforgettable this year.”
After two modestly rated years on NBC, the iHeartRadio Awards shifted to Turner’s cable properties for the 2016 show. The ceremony drew only 2.12 million live+same-day viewers across TNT, TBS and Tru.
While it has not been an impressive ratings draw, the iHeartRadio Music Awards franchise has attracted a laundry list of superstar performers and attendees.
Performers have included Rihanna, Taylor Swift, Sam Smith, Lady Gaga, Madonna, Meghan Trainor, Katy Perry, Snoop Dogg, Nick Jonas, Blake Shelton, Kendrick Lamar, Pharrell, Pitbull, Shakira, Jason Derulo, Justin Bieber, ZAYN, Demi Lovato, Chris Brown, and Fetty Wap.
