Last week, CBS’ “BrainDead” premiered to weak ratings.
This week, new series “American Gothic” also failed to ignite substantial interest.
According to fast national data, CBS’ drama debuted with a mere 0.7 rating in the adults 18-49 demographic. Its 3.53 million total viewership figure was also disappointing.
Weak in any scenario, the numbers look particularly bad given the scheduling context. “American Gothic” aired out of CBS’ flagship summer series “Big Brother.”
While down year-to-year (this year’s two-hour opener drew a 1.9 rating and 6.44 million in the 8PM hour and a 1.8 and 5.85 million in the directly supporting 9-10PM frame; last year’s 8-9PM premiere posted a 2.1 and 6.92 million), the show still provided “American Gothic” with ample lead-in support. It was still by far Wednesday’s top show in both adults 18-49 and total viewership.
