Zara Larsson’s “Lush Life” does not officially go for US pop radio adds until next week, but two stations are already showing support.
San Francisco’s WiLD 94.9 played the song a healthy 40 times over the past seven days. It only played the song five times during the previous seven-day period.
Trenton’s 94.5 PST, meanwhile, provided 9 spins during the June 8-14 window. The station, which also reaches the Philadelphia market, did not play the song at all between June 1-7.
Both stations formally “added” the song this week.
“Lush Life” represents the follow-up to Larsson’s MNEK collaboration “Never Forget You,” which reached the Top 5 at pop radio. Epic originally promoted the song prior to the US “Never Forget You” campaign, but it failed to gain meaningful traction during its initial radio campaign.
