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Taylor Swift’s Streak Ends as “1989” Finally Exits Top 10

Measured at 53 chart weeks and just over a full year in calendar terms, the streak is finally over. Taylor Swift’s “1989” has departed the Top 10 of the Billboard 200.

The album, which generated 30,000 consumption units (album sales + track sales/10 + track streams/1500) during the October 30-November 5 tracking week, slips four places to #11 on this week’s chart (dated 11/21).

Of note: Swift’s blockbuster album only slightly trails Drake & Future’s #9 “What A Time To Be Alive” and Def Leppard’s #10 “Def Leppard.” The weekly unit totals for those albums, in fact, round to the same 30,000.

Taylor Swift’s “1989” arrived on October 27, 2014. It has since gone 5x platinum in the United States and had never before this week missed the Top 10 on the consumption-oriented Billboard 200.

— Boosted by a career-making night at the CMA Awards — an annual event at which Swift was once a regular — Chris Stapleton’s “Traveller” claims the top spot on this week’s Billboard 200.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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