Rebranding its country awards show as the “American Country Countdown Awards” was not FOX’s ticket to improved viewership.
Monday’s broadcast, in fact, fared considerably worse than last year’s low-rated “American Country Awards” presentation.
Per fast national ratings data, the inaugural “ACCA” broadcast drew a paltry 0.9 adults 18-49 rating with 3.39 million viewers from 8-10PM. Among major network programming, it bested only The CW’s combination of “Hart of Dixie” and “Jane the Virgin” in the adults 18-49 and total viewership columns.
The broadcast peaked with a 1.0 adults 18-49 rating in the 9-9:30PM half hour. All other half hours drew a 0.9.
Last year’s “ACA” drew a 1.4 adults 18-49 rating with 5.14 million viewers.
