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BLACKPINK’s “How You Like That” Played During NFL’s Saturday Divisional Round Playoff Coverage

“How You Like That” received exposure in conjunction with both games.

BLACKPINK - How You Like That video screen | YG Entertainment / YouTube

BLACKPINK’s 2020 release “How You Like That” received exposure during both of Saturday’s Divisional Round NFL playoff games.

The song, which appears on the group’s successful “The Album,” first played over a commercial bumper during the Saturday afternoon Los Angeles Rams vs. Green Bay Packers playoff game.

It later played behind a Lamar Jackson (Ravens QB) feature, which aired during the “Football Night In America” pre-show for the Baltimore Ravens vs. Buffalo Bills games.

The two games, notably, aired on different networks. FOX handled coverage of the Rams-Packers game, while Ravens-Bills is airing on NBC.

A global success, “How You Like That” boasts 739 million YouTube views (for its official video) and 347 million Spotify streams.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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