BLACKPINK’s 2020 release “How You Like That” received exposure during both of Saturday’s Divisional Round NFL playoff games.
The song, which appears on the group’s successful “The Album,” first played over a commercial bumper during the Saturday afternoon Los Angeles Rams vs. Green Bay Packers playoff game.
It later played behind a Lamar Jackson (Ravens QB) feature, which aired during the “Football Night In America” pre-show for the Baltimore Ravens vs. Buffalo Bills games.
The two games, notably, aired on different networks. FOX handled coverage of the Rams-Packers game, while Ravens-Bills is airing on NBC.
A global success, “How You Like That” boasts 739 million YouTube views (for its official video) and 347 million Spotify streams.