Earlier this week, a performance by “The Voice” contestant Gracee Shriver thrust Kacey Musgraves’ “Rainbow” back into the Top 100 of the US iTunes sales chart.
Wednesday night, a touching performance on “The Masked Singer” sent “Rainbow” flying higher.
Thingamajig performed the song — and received strong marks for the performance — during the episode. On the heels of the airing, “Rainbow” rocketed into the Top 15 of the all-genre listing.
It sits at #14 on the chart as of press time at 1:05AM ET Thursday morning.
A fan favorite from Musgraves’ Grammy-winning “Golden Hour,” the song made an impact on the heels of that broadcast. It reached the Top 5 on iTunes after the Grammys and ultimately became an official single at country, hot adult contemporary and adult contemporary radio.
Although it did not enjoy a long run at radio, the undeniably resonant song sold well for the duration of spring.