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Kacey Musgraves’ “Rainbow” Soars On iTunes Chart Following Thingamajig’s “Masked Singer” Performance

Thingamajig delivered a strong performance Wednesday night.

Thingamajig in the “Once Upon a Mask” episode of THE MASKED SINGER © 2019 FOX MEDIA LLC. CR: Michael Becker / FOX.

Earlier this week, a performance by “The Voice” contestant Gracee Shriver thrust Kacey Musgraves’ “Rainbow” back into the Top 100 of the US iTunes sales chart.

Wednesday night, a touching performance on “The Masked Singer” sent “Rainbow” flying higher.

Thingamajig performed the song — and received strong marks for the performance — during the episode. On the heels of the airing, “Rainbow” rocketed into the Top 15 of the all-genre listing.

It sits at #14 on the chart as of press time at 1:05AM ET Thursday morning.

A fan favorite from Musgraves’ Grammy-winning “Golden Hour,” the song made an impact on the heels of that broadcast. It reached the Top 5 on iTunes after the Grammys and ultimately became an official single at country, hot adult contemporary and adult contemporary radio.

Although it did not enjoy a long run at radio, the undeniably resonant song sold well for the duration of spring.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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