FOX’s “BH90210” once again endured an episode-to-episode loss in adults 18-49 and overall viewership.
According to final data posted by Showbuzz, Wednesday’s episode drew a 0.7 adults 18-49 rating and averaged 1.94 million overall viewers. The numbers trail the 0.8 rating and 2.19 million viewer mark drawn by last week’s episode.
The series, moreover, has lost half its premiere night audience. Said August 7 opener drew a 1.5 adults 18-49 rating and 3.86 million overall viewers. It is clearly not a big live+same-day TV attraction.
It is, however, still performing competitively in the ratings-starved summer climate. Wednesday’s episode tied NBC’s “Songland” for first place in the 9PM timeslot among adults 18-49. Granted, ABC and CBS aired re-runs in the slot.