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Taylor Swift’s “Lover” Sales Projection Receives Another Upgrade

“Lover” is now expected to sell over 700K US copies.

Taylor Swift - Lover Video | Taylor Swift/UMG

Another day, another sales projection upgrade for Taylor Swift’s “Lover.”

According to Hits Daily Double, the album is now expected to sell 700-750K pure US copies during the August 23-29 tracking period. With units from track sales and streams included, it may generate 850-900K US copies.

Projections have consistently been rising for the album. The initial prediction called for 600-675K pure sales and 750-825K total units. Updated Monday projections called for 650-700K in sales and 775-850K in consumption.

“Lover” is already the year’s #1 album in pure US sales. It is a lock to debut at #1 on this week’s album sales and consumption charts.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]

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