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Taylor Swift’s “Lover” Rockets To #1 On US iTunes Album Sales Chart (Update)

The album is off to an unsurprisingly hot start.

Taylor Swift - Lover Cover | Republic/iTunes

Update: As Friday morning has progressed, one thing has remained the same: Taylor Swift’s “Lover” is the best-selling album on the US iTunes store.

The artist’s seventh studio album, a lock to debut at #1 on the Billboard 200, remains #1 on the store’s all-genre sales chart.

What has changed, however, is the makeup of the Top 5. As of press time at 8:30AM ET, that region of the chart exclusively includes new releases:

2) Midland – Let It Roll
3) Missy Elliott – Iconology EP
4) Jeezy – TM104: The Legend Of The Snowman
5) Andy Mineo – Work In Progress
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In the epitome of an unsurprising development, Taylor Swift’s “Lover” is resonating with music buyers.

The album, which launched at 12AM ET Friday morning, quickly rocketed to #1 on the US iTunes sales chart. It remains in the pinnacle position as of press time at 12:30AM ET.

“Lover” is thus far the only new release in the chart’s Top 5.

The album marks Swift’s seventh full-length studio LP — and first since leaving Big Machine Records. It is a virtual lock to post the best opening week sales and consumption numbers thus far in 2019. Keep checking Headline Planet for more details on its opening week sales performance.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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