Over the past several weeks, pop radio has shown a seemingly limitless willingness to play songs by Ed Sheeran. “I Don’t Care,” “Cross Me,” and “Beautiful People” are charting at the format, while fellow “No. 6 Collaborations” track “BLOW” has also received some airplay.
Upon the album’s release Friday, yet another track received non-trivial support at the format.
“South Of The Border,” which features Camila Cabello and Cardi B, received spins from dozens of pop radio stations on Friday, July 14.
Per Mediabase, the greatest support came from San Francisco’s 99.7 NOW, Cleveland’s 96.5 KISS and Orlando’s Power 95.3.
The San Francisco station had played “South Of The Border” 8 times by the end of Friday, while the Cleveland and Orlando stations had each offered 6 spins.
Other noteworthy supporters include Philadelphia’s 96.5 TDY (5 spins), Madison’s Z-104 (4 spins) and New York’s Z100.