Ahead of the song’s release, Headline Planet noted that Taylor Swift’s “ME! (featuring Brendon Urie)” would receive substantial opening day airplay at pop and hot adult contemporary radio stations. Many stations are planning to play the song at least once every hour.
As the song officially arrived at midnight ET, it was technically available Thursday night in the Central, Mountain, Pacific, Alaska and Hawaii-Aleutian time zones. It consequently amassed a considerable amount of Thursday night markets.
Many, as expected, played the song once every hour leading up to midnight. A select few played it even more than once per hour.
Per Mediabase, top supporter 101.7 The Beach in Santa Cruz-Monterey-Salinas offered 6 spins Thursday night (essentially twice per hour). Appleton, Wisconsin station 95.9 KISS, which is in the central time zone, reportedly played the song 5 times in the hour before midnight.
The on-the-hour airplay will continue all day Friday, ensuring “ME!” makes an immediate impact at its core formats. It will sure rank as one of the day’s most heard — if not the most heard — songs.