BLACKPINK’s “Kill This Love” Breaks YouTube Record With 56.7 Million Views In 24 Hours

“Kill This Love” also broke two other YouTube records.

BLACKPINK - Kill This Love Video | YG/Interscope

Those following the unofficial view counter knew BLACKPINK’s “Kill This Love” music video had a big opening day on YouTube.

Confirmation has since come that the video had the biggest opening day in the platform’s history.

A representative for YouTube tells Headline Planet that “Kill This Love” generated 56.7 million views during its first 24 hours. That represents a new record for a music video.

Ariana Grande’s “thank u, next,” the previous record holder amassed 55.4 million views in its first twenty-four hours.

In addition to breaking the 24-hour record, “Kill This Love” also set the record for biggest live premiere with 979,000 concurrent viewers at peak. It also became the fastest video to reach 100 million views.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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