BLACKPINK will release its new EP “Kill This Love” this Friday, April 5. Fans will not have to wait until then to hear the title track, however.
The song launched on digital platforms at 11AM ET Thursday.
BLACKPINK additionally released the official music video, which quickly hit the 500K mark. Given the anticipation for the song and BLACKPINK’s popularity on YouTube, the view count will rise to lofty heights in the very near future.
The single and EP release precede BLACKPINK’s upcoming North American concerts, including high-profile spots at Coachella.
Watch the video below:
