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Lady Gaga & Bradley Cooper’s “Shallow” Approaching Top 5 At Hot AC Radio

The “Shallow” resurgence continues at Hot AC radio.

Lady Gaga - A Star Is Born | Photo by Peter Lindbergh, courtesy WB/Interscope

During its initial radio climb, Lady Gaga & Bradley Cooper’s “Shallow” peaked at #6 on the Mediabase hot adult contemporary airplay chart.

It subsequently endured a few weeks of losses, ultimately settling at #14 in mid-February.

Then the Oscars happened. Buzz over the live performance and the track’s “Best Original Song” win ignited a new wave of interest in the song, and it started to make big gains at radio.

The resurgence is still alive and well; “Shallow,” in fact, should blast into the Top 5 in the very near future. It may even get there this week.

The Oscar-winning “A Star Is Born” song received 2,696 spins during the first four days of the March 17-23 tracking period. Up 17% from the count at this point last week, the count slots “Shallow” at #6 on Mediabase’s building Hot AC chart.

“Shallow” may, however, be able to reach #5 by the time the chart goes final. Marshmello & Bastille’s “Happier,” the current #5 song, only holds a 71-spin lead. Its count, meanwhile, is down 7% from the same-time-last-week mark.

If both songs remain on their current trajectories, “Shallow” will reach the Top 5 on this week’s chart. And even if “Happier” holds on this week, “Shallow” should have no trouble making its first Top 5 appearance next week.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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