Jonas Brothers’ eagerly anticipated comeback single “Sucker” arrived at 12AM ET Friday.
In addition to becoming the focus of online chatter among music fans, the new single is also set to receive substantial first day attention at pop radio.
Numerous iHeartMedia pop stations have formally confirmed plans to play the song every hour Friday. Non-iHeart stations, including SiriusXM Hits 1, have similar plans for “Sucker.”
Some stations began the hourly airplay immediately at midnight; others will commence the support later Friday morning.
“Sucker” is now available on digital platforms. The official music video is also available — and embedded below.