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Maggie Rogers’ “Heard It In A Past Life” Pacing For 26-29K US Sales, 35-39K Total US Units

“Heard It In A Past Life” may have a shot at the pure sales crown.

Maggie Rogers - Past Life Cover | Capitol/EMI

Initial sales and consumption projections have emerged for Maggie Rogers’ “Heard It In A Past Life,” and they are promising.

According to Hits Daily Double, the artist’s major-label debut album should sell 26-29K pure US copies this week. With units from track sales and streams included, it should generate about 35-39K in first-week consumption.

Hits notes that “Heard It In A Past Life” is benefiting from direct-to-consumer and ticket bundle promotions.

Still, the numbers are impressive for an artist who – despite ample buzz and acclaim – has yet to receive much mainstream radio support for her singles.

The album may actually challenge for #1 on the Billboard Top Album Sales (pure sales) chart. Its only certain competition will be the new Cody Johnson album and Lady Gaga & Bradley Cooper’s enduring “A Star Is Born” soundtrack.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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