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Ratings: 2018 Victoria’s Secret Fashion Show Sinks To New Franchise Low

This year’s VSFS endured sharp losses in adults 18-49 and overall viewership.

VSFS by Jeff Neira/ABC

The move to a new network — and a new night — did not help ratings for the Victoria’s Secret Fashion Show.

ABC’s broadcast of the 2018 event, which aired Sunday, sank to new franchise lows in adults 18-49 and overall viewership.

According to fast national data posted by Showbuzz, the broadcast drew a 0.9 adults 18-49 rating and averaged 3.27 million overall viewers.

The numbers sharply trail the 1.5 rating and 5.03 million viewer mark posted by last year’s broadcast on CBS (the event’s former home). At the time, that broadcast represented the lowest-rated on record.

The move to Sunday notably put this year’s event in competition with NBC’s highly rated Sunday Night Football coverage.

The Victoria’s Secret Fashion Show remains a global attraction that draws considerable international (and social media) interest. Its time as a major US television draw, however, appears to be over.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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