The 2018 edition of the Macy’s Thanksgiving Day Parade drew a slightly larger household audience than last year’s episode.
It did, however, endure a slight loss in adults 18-49.
Citing metered market data, NBC says that the parade drew a 12.8 overnight household rating. It meanwhile scored a 6.9 adults 18-49 rating in the top twenty-five markets.
Last year’s show drew a 12.6 in households and a 7.0 in the demo.
NBC adds that this year’s parade was the highest rated live entertainment (non-sports) show since the 2018 Academy Award ceremony.
