In what was arguably the highlight of this season’s Knockout Round, Kirk Jay performed “In Case You Didn’t Know” on Monday’s “The Voice.”
On the heels of the performance, the original Brett Young version flew up the US iTunes sales chart.
The country hit is up to #18 on the all-genre chart as of press time at 9:15AM ET Tuesday morning. It was outside of the Top 100 prior to Monday’s “The Voice.”
Thus far the biggest hit of Young’s career, “In Case You Didn’t Know” reached #1 at country radio and #2 on Billboard’s Hot Country Songs chart. It cracked the Top 20 on the overall Hot 100, a rare feat for a country song in today’s streaming-driven era.