Amazon’s annual “Prime Day” may technically be July 16, but the juggernaut brand is not waiting until then to start the celebration.
Amazon is already offering deals and promotions on its website. It, moreover, is also drawing attention to its portfolio of offerings.
Amazon Music, one of those offerings, received a special “Unboxing” event in Brooklyn this past Wednesday. Ariana Grande, Alessia Cara, Kelsea Ballerini and Julia Michaels all took the stage to perform.
Following the event, Amazon Prime shared a collection of photos. In addition to the four artists, the photos feature shots of Ashley Tisdale.
Photos were issued to Headline Planet by Amazon (via Hunter PR)
BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event in Brooklyn on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: (L-R) Ashley Tisdale, Ariana Grande, and Alessia Cara pose backstage at the Amazon Music Unboxing Prime Day event in Brooklyn on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Kelsea Ballerini performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Julia Michaels performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Alessia Cara performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ashley Tisdale (L) and Ariana Grande pose backstage at the Amazon Music Unboxing Prime Day event in Brooklyn on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Julia Michaels attends the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Kelsea Ballerini attends the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Alessia Cara performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Alessia Cara performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Alessia Cara performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Kelsea Ballerini performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Kelsea Ballerini performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Kelsea Ballerini performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Alessia Cara poses backstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Alessia Cara (L) and Ariana Grande pose backstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Ariana Grande (L) and Ashley Tisdale embrace backstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Julia Michaels (L) and actress Ashley Tisdale attend the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Julia Michaels performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Julia Michaels performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Alessia Cara performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Actress Ashley Tisdale attends the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Kelsea Ballerini attends the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Julia Michaels performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Julia Michaels performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Alessia Cara performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)BROOKLYN, NY – JULY 11: Singer-songwriter Julia Michaels performs onstage at the Amazon Music Unboxing Prime Day event on July 11, 2018 in Brooklyn, New York. (Photo by Kevin Mazur/Getty Images for Amazon)
Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.
Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.
Contact Brian at brian.cantor[at]headlineplanet.com.
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