Lovelytheband’s multi-week alternative #1 “Broken” will soon receive a formal pop radio push.
RED Music confirms that “Broken” will officially impact pop radio in conjunction with the June 26 add board.
Unwilling to wait for that official impact date, some pop stations have already begun to spin “Broken.”
New Orleans’ B97 currently ranks as the top supporter; according to Mediabase, it played “Broken” 39 times during the seven days ending June 15.
Canton’s Q92 and SiriusXM Hits 1 have also been offering support.
“Broken” spent six weeks atop the alternative airplay chart (and still holds a Top 3 position at the format). It has already crossed over to hot adult contemporary, where it occupies a Top 25 ranking.