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Calum Scott & Leona Lewis’ “You Are The Reason” Soars On iTunes Sales Chart Following “GMA”

The artists performed the collaboration on Wednesday’s “Good Morning America.”

Calum Scott & Leona Lewis - You Are The Reason | Capitol

On the heels of a high-profile performance, Calum Scott & Leona Lewis’ “You Are The Reason” made a huge jump on the US iTunes sales chart.

The song, which was not even in the Top 100 as of Wednesday morning, had blasted into the Top 15 by the afternoon. It occupies the #13 position as of press time at 4:20PM ET.

The two artists performed “You Are The Reason” on Wednesday’s edition of “Good Morning America.”

While a “GMA” performance does not guarantee a big sales bump, it draws enough of an audience to send particularly compelling numbers soaring up the charts. Adult contemporary-leaning songs — think Rachel Platten’s “Fight Song,” which gained considerable momentum thanks to “GMA” — tend to resonate best with the audience.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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