Luis Fonsi’s “Echame La Culpa (featuring Demi Lovato)” has already been receiving airplay from a handful of US pop radio stations.
Universal Music Latin Entertainment is hoping many more stations will get on board in the near future.
According to AllAccess, UMLE has set a January 30 impact date for the song.
— “Echame La Culpa” has already established itself as a global streaming sensation. The audio stream holds a Top 10 position on the Global Spotify chart, while the music video boasts nearly 600 million views on YouTube/Vevo.
Current US pop radio leaders include Miami’s Power 96, Corpus Christi’s Planet 102.3 and the Music Choice Top 40 channel.