Long-standing NFL sponsor Nationwide launched a new commercial campaign during Saturday’s Wildcard Round playoff games between the Titans and Chiefs and Falcons and Rams.
The spot features one of contemporary’s most talented vocalists: Tori Kelly.
The Grammy nominee appears — and sings — in the thirty-second commercial.
Entitled “Song For All Your Sides,” the spot finds Kelly offering her take on the famous Nationwide jingle.
“One day your little guy’s behind the wheel / It’s okay, your mom side will find a way to deal / You built this business up from the ground / Soon your retired side will pass it on down / Every day brings something new, so much to look forward to,” sings Kelly, before closing with the recognizable “Nationwide is on your side.”
As the commercial made its national television premiere, Nationwide shared the video on YouTube. It also released brief behind-the-scenes and teaser clips. The three videos are embedded: