Hollywood Records is hoping pop radio will be generous with airplay for the new Olivia Holt single.
Holt’s “Generous” was recently made available to pop radio programmers. It will officially impact the format in conjunction with the November 7 add date.
Mediabase/AllAccess first reported the impact date.
Written by Fran Hall, Mozella and Gladius, “Generous” represents the radio follow-up to Holt’s “History.” That song, which received high-profile placement on Spotify, reached the Top 50 at pop radio this past June.
The music video for “Generous,” which was released on September 21, boasts a view count in excess of 2 million. The audio has thus far generated 740K Spotify streams.