Interscope will celebrate Halloween by launching Avicii’s “Lonely Together (featuring Rita Ora)” at US pop radio.
The label’s promotions team has officially confirmed an October 31 US impact date for the song.
“Lonely Together” is already a Top 10 hit on the Official UK Singles Chart.
It boasts nearly 71 million global streams on Spotify, while the video has almost amassed 10 million views since its September 18 release.
Avicii last charted at pop radio with 2014’s “Addicted To You.” Ora was recently represented at pop radio by “Your Song,” which just missed the Top 40.