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Taylor Swift’s “Look What You Made Me Do” Reclaims #1 On US iTunes Following Discount

Taylor’s “Look What You Made Me Do” overtakes Post Malone’s “rockstar.”

Taylor Swift - Look What You Made Me Do | Big Machine/Republic

Benefiting from ongoing buzz and a discounted price point, Taylor Swift’s “Look What You Made Me Do” has returned to #1 on the US iTunes sales chart.

It holds that pinnacle position as of 1:10PM ET Friday.

“Look What You Made Me Do” recaptured the throne from Post Malone’s “rockstar (featuring 21 Savage),” which has ruled since last Friday night.

The aforementioned discount reduced the price of “Look What You Made Me Do” to $0.69.

Discounting has become an increasingly common tactic for boosting chart performance. Reducing a song’s price tends to increase sales, which has a direct impact on chart position.

There is also a perception benefit; a high position on the chart suggests that the song is “connecting,” which may encourage radio to increase airplay.

Imagine Dragons’ “Thunder” (#3), Cardi B’s “Bodak Yellow” (#4) and Portugal. The Man’s “Feel It Still” (#5) complete the current Top 5 on iTunes. “Bodak Yellow” is also discounted.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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