Facing the season finale of “Game Of Thrones” in addition to the MTV Video Music Awards, E!’s “Life Of Kylie” was unable to reverse its ratings fortune. It suffered another week-over-week decline.
According to live+same-day data posted by Showbuzz, Sunday’s “Life Of Kylie” drew a 0.32 adults 18-49 rating and averaged 666,000 overall viewers.
The numbers trail the 0.35 rating and 755,000 viewer mark drawn by last week’s broadcast.
“Life Of Kylie” has declined each week since its August 6 premiere.
— E!’s Sunday lineup also included “WAGS Miami,” which delivered a soft 0.l5 rating and 333,000 viewership mark.
In terms of live+same-day viewership, it was the least-watched “WAGS Miami” on record.