Sunday’s “Life Of Kylie” trailed last week’s premiere episodes in adults 18-49 and overall viewership.
According to live+same-day data posted by Showbuzz, Sunday’s edition of the Kylie Jenner-centric show drew a 0.44 adults 18-49 rating and averaged 0.84 million viewers.
Last week’s premiere, which consisted of back-to-back episodes, averaged a 0.50 in the demo and 1.10 million in overall viewership.
The show’s numbers are solid by typical cable and E! standards. They are disappointing, however, given the constant buzz surrounding Jenner. They are also markedly below those routinely drawn by “Keeping Up With The Kardashians,” on which Jenner regularly appears.
Granted, “Life Of Kylie” does face the difficult challenge of airing opposite HBO’s juggernaut series “Game Of Thrones.”