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Sales Projection Upgraded, Total Unit Projection Downgraded For Jay-Z’s “4:44”

Looking at the latest projections for Jay-Z’s “4:44.”

Jay Z Beyonce at the Grammys | CBS

Updated projections have emerged for Jay-Z’s “4:44,” which debuted as a wide release in conjunction with the July 7-13 tracking week.

According to Hits Daily Double, “4:44” is now expected to sell 165-180,000 pure US albums this week. The initial projection called for a bow in the 150-175,000 range.

With TEA (track sales/10) and SEA (track streams/1500), “4:44” should generate 215-240,000 total units. The early projection said “4:44” would debut with 250-275,000 in total units.

In short, “4:44” is doing better from a pure album sales standpoint but worse from a track sales and streaming standpoint than analysts initially expected.

“4:44” is still the clear frontrunner for #1 on the Billboard Top Album Sales (pure sales) and Billboard 200 (units) charts.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]


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