In breaking the news that Zedd & Liam Payne’s “Get Low” would go for pop radio adds on July 11, Headline Planet noted that the song would likely arrive on the prior Thursday or Friday.
That note was indeed correct; the eagerly anticipated collaboration is due to arrive on Thursday, July 6.
The two artists confirmed the date earlier this week. Interscope then provided more detail, noting the song would be made available to mainstream radio at 8AM ET on Thursday morning.
It will be available for (and surely receive) immediate pop airplay. The first adds will be reported in conjunction with the aforementioned July 11 add board (its “impact date”).
“Get Low” is the follow-up to Zedd & Alessia Cara’s “Stay,” which spent six weeks at #1 on the Mediabase pop chart.